The Power of LinkedIn as a Personal Branding Tool
Building your professional brand online has never been more important, and a great place to start is LinkedIn. Many people still perceive…
Currently Browsing: PR 101
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PR vs. Marketing
Advertising is what you pay for, PR is what you pray for. It is often assumed public relations (PR) and marketing are…
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Advice for an aspiring publicist
Breaking into the public relations industry can feel daunting, but it can also be one of the most rewarding and exciting jobs. As…
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Why Words Matter
“No matter what anybody tells you, words and ideas can change the world,” said Robin Williams in Dead Poets Society. At Arize,…
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