Bostik

Bostik is one of Australia’s best-known adhesive brands. In 2018, Bostik launched the Bostik Boys – an extensive PR campaign fronted by two real-world tradies.

Publicising both the Bostik Boys campaign and the brand’s more general offerings, Arize secured 16 pieces of coverage with a reach of 1.78 million.  The sentiment was unanimously positive, with an AVE of $696,000 across publications and programs including Sunrise, 3AW and 7News.