Louis & Marie

Louis & Marie is Patties Foods’ luxury freezer dessert brand, making delicious, decadent treats. Arize was engaged to publicise the launch.

To highlight the luxury of the brand, Arize sent out real ‘taste-test’ media and influencer kits, which included sumptuous desserts, a colour thematic place setting and gold-plated cutlery, all wrapped in pink paper and gold ribbon.

The launch campaign reached over three million Australians across print, broadcast and online, with Taste magazine calling these sweet treats “the world’s classiest desserts”.

Louie Marie
Louie Marie

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