Melbourne Legacy is a charity organisation, providing services to Australian families suffering after the injury or death of a spouse or parent during or after their defence force service. In 2019, Legacy Week was held in November during the week of Remembrance Day for the first time.
Engaging media personalities, MPs, government officials and local sports stars, Arize secured 74 social media posts about Legacy Week, including images of Melbourne Legacy bears, tin-rattling and educational information across Facebook, Instagram and Twitter to a reach of over 337,000.
The campaign received 154 pieces of traditional media coverage, reaching over 30 million people via channels including Sunrise, the Herald Sun, The Age, 9 News, The Australian, 3AW and SEN to a total AVE of $813,400.
This successful campaign has resulted in long-lasting media and ambassador relationships for the organisation.