Moonlit Sanctuary

Moonlit Sanctuary is a wildlife conservation park located on the Mornington Peninsula in Victoria.

Arize was engaged to publicise the park’s conservation work, as well as highlighting particularly interesting stories and animals within the exhibits. Over the one-year campaign period, Arize secured 74 pieces of coverage with a reach of 7.6 million in publications including Cairns Post and The Mercury. With an AVE of $355,600, this coverage helped position Moonlit Sanctuary as one of Australia’s leading wildlife conservation parks, and positioned its owner Michael Johnson as a leading conservationist.