Arize was approached to raise the profile of Delite Seedless Mandarins during the 2019 season. The campaign sought to create compelling media and influencer content, positioning Delite Mandarins as a go-to snack.
Arize’s strategy included careful campaign planning, media relations, influencer engagement and sampling, and media coverage. Reaching out to over 80 influencers and over 50 media outlets, including mainstream news and FMCG publications, Arize secured 43 pieces of traditional media coverage and 36 pieces of social media coverage, reaching over 57 million.
The Delite Mandarin campaign resonated strongly with influencers, proving the value of social media engagement.