Ruffie Rustic Foods #HelpInRuffTimes

The #HelpInRuffTimes campaign was created to help the community get through COVID-19. Ruffie Rustic Foods teamed up with KIIS FM’s Will and Woody to entertain people from their couch, and 13cabs to deliver delicious ready-made meals to people in need across Melbourne, Sydney, Brisbane, Adelaide and Perth. In total, around 400 deliveries were sent out as a part of this campaign.

Coupled with paid media placement, Arize secured 89 pieces of unanimously positive coverage, reaching an audience of 1.3 million, over the four-week campaign. An influencer campaign saw a significant increase in @ruffieau’s Instagram following and engagement, again with unanimously positive sentiment.