The District Docklands

Influencer engagement

In November 2019, The District Docklands unveiled Market Lane, its new fresh food precinct. The launch included unique foodie experiences and colourful visuals, showcasing how The District Docklands provides a suite of services and activities for the local area.

TV personality Lee Chan was engaged to speak at the launch, with Arize inviting influencers to attend. This resulted in over 60 influencer social stories and posts, reaching over 544,000, in addition to 100 per cent positive sentiment across 40 pieces of traditional media, reaching over 15 million.