Underworks – #igiveasock

Undergarment retailer Underworks wanted to create a meaningful campaign focused on giving back. Arize developed I Give a Sock: an initiative to warm the feet of those who need it most. This social media campaign encouraged people to put on their socks and thongs, snap a photo and upload it to Instagram with the hashtag #igiveasock and tagging @underworksaustralia. For every post shared, Underworks donated a pair of socks to those sleeping rough.

In the first month, 3,385 pairs of socks were donated through a robust campaign that engaged influencers, celebrities and everyday people alike. Over 17 million Australians were reached across TV, radio, print, online and social media, with 61 pieces of unanimously positive coverage.

@allisimpson
@lambchops_socks
@saramaijewels
@kerryarmstrongart

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