Client: Robert Connors Dawes Foundation A charity with the aim to combat brain cancer – the number one cancer killer of children, asked us to lend our big hearts and brains. As our pro-bono client, our task was to generate media coverage for the Robert Connor Dawes foundation and this disease in order to support lifesaving work such as Aim Brain Project – an initiative to bring world-leading tumour research to young Australians. Our first challenge was positioning this Bayside-located charity as an organisation with a national presence. We wanted to bring attention to this lesser known, yet incredibly impactful cancer. The Arize solution was to position the Founder and Executive Director, Liz Dawes, as a national advocate for brain cancer research. We leveraged ‘Connor’s Run’ – the largest charity fundraiser of its type for brain cancer – as a media channel, and partnered with the charity’s ambassadors to garner over 100 pieces of quality media coverage including stories in The Australian, Nine News and the Today Show in the first four years. The project was recognised as finalist in the City of Melbourne Award. The greatest achievement however, was the Federal Government agreeing to co-fund AIM Brain Project. We helped engage ambassadors including Lisa McCune, James Tomkins, Olivia Wells, Tamsyn Lewis Manou, Sean McMahon and Feliks Zemdeges. The project was recognised as finalist in the City of Melbourne Award. The greatest achievement however, was the Federal Government agreeing to co-fund AIM Brain Project.