Taking property to the top of The Block.

November, 2017

Client: WBP Group

As architects of the company’s PR strategy, we have built the profile of property expert and CEO, Greville Pabst of WBP Group.

Our was to align Greville’s profile with the group’s brands and services, and educate the public on the role WBP play in helping people make informed property decisions. The work of Arize saw Greville become a recognisable industry expert on Channel Nine’s The Block, in national tier 1 print media and on ABC Radio and Sky News.

The exposure has seen WBP Group recognised in the top four firms in Australia. Greville is regularly called on by the media to provide commentary and expert advice.


Educating the public on how to make good decisions and use my expertise is the best part of my job. And my publicist has stopped at nothing to help me realise my dream. Nothing is ever good enough, Arize are always striving for more.”

Greville Pabst-CEO of WBP Group