Public Relations and Communications

Arize is a specialist communications agency that delivers powerful results.

We help organisations succeed with contemporary ideas and outstanding execution.

Our work

PR / Media Relations.

Case Study

WT Partnership

From 2018 to 2019, Arize raised managing director Nick Deeks’ executive following on LinkedIn by 29 per cent and developed LinkedIn content for a number of employees which led to greater confidence and stronger brand representation. In 2019, Arize publicised WT’s projects and deals across print and online news, with 29 pieces of coverage reaching over 19 million. Nick Deeks was also positioned as a thought leader, with commentary on population growth planning, infrastructure and the importance of diversity and innovation in the sector, positioning WT Partnership as the leader in their field.

Corporate Affairs

Case Study

Four’N Twenty

Four’N Twenty leveraged its relationship with the Philadelphia 76ers by engaging Australian-born star Ben Simmons as brand ambassador in 2019. Arize was responsible for managing the publicity surrounding the partnership, including strict scheduling and the management of both exclusive and board media engagements.  This announcement resulted in Arize securing interviews and coverage across tier-one media, as well as highlighting the ambassadors’ involvement in Heritage Night – the 76ers’ annual Australian event, held in Philadelphia.

Influencer Management

Case Study

Underworks #igiveasock

For undergarment retailer Underworks’ they wanted to create a meaningful campaign focused on giving back, Arize developed I Give a Sock: an initiative to warm the feet of those who need it most. This social media campaign encouraged people to put on their socks and thongs, snap a photo and upload it to Instagram with the hashtag #igiveasock and tagging @underworksaustralia. For every post shared, Underworks donated a pair of socks to those sleeping rough.

COVID-19 Communications

COVID-19 Crisis Relations

Arize is managing crisis communications for many of our clients amid the rapidly changing environment caused by COVID-19. We are focused on guiding businesses through the challenges and opportunities facing their industry, and most importantly helping them effectively communicate with their stakeholders throughout this time of unrest. We need to rethink how to approach crisis and reputation management. We are undoubtedly living in an age of up-heaval and uncertainty. The old model is clearly outdated.

Our Team

Honi Rosenwax


Honi boasts over 19 years of experience in diverse industries including technology, property and finance, crisis management and CEO profiling. She cherishes the challenge of finding opportunities to add value, and growing her clients’ businesses with the same energy and enthusiasm that has helped her build Arize.

Megan Keogh

General Manager

Meg’s commercial know-how drives success. She has over 20 years of communications, marketing and sales experience both client and agency-side. In senior roles Meg has led strategy, resourcing, commercial modelling and crisis communications for Australia’s largest and most well-known brands.

Laura Aridas
Laura Aridas

Account Director

Laura leads powerful teams who create extraordinary work. With a background in B2B and B2C marketing, journalism and media, she implements agency efficiencies. Drawing on her strategic, business and commercial understanding, she oversees thoughtful strategy backed by real communications metrics.

Molly Lacy

Molly is a media polymath. A hybrid of digital and written content mastery, she draws on her experience in social media and PR to craft compelling narratives and pitch them in a considered, respectful way to bring clients’ stories to life.

Jessica Magree

Jess’s clever PR sense nets memorable media wins. She translates her skills in PR and media activations to success for her clients, achieving memorable coverage across print, digital and social channels. Jess leverages her deliberate thinking to deliver smart campaigns that connect to media and consumers.

Olivia O’Connor

Olivia’s keen eye yields strong stories. She combines her extensive knowledge of the property industry and media space with superior writing and genuine interest in government policy to drive excellent results for development and infrastructure clients.

Finn Houlihan

Finn cuts through the noise to the beating heart of any story. Coming from a journalism background, he has a strong understanding of the media landscape. Finn specialises in writing and corporate relations, and leads his team with an intimate knowledge of, and strong relationships within, the industry.

Aime Bracken
Amie Bracken

Amie’s sharp PR sense makes for great media stories. A seasoned TV network publicist, Amie specialises in media and talent management. She is a senior member of Arize and drives success for our consumer and non-profit clients, using her expertise to guide brands and organisations forward.

Jemima Crawford Smith

Jemima’s immaculate aesthetic creates beloved media keepsakes. She manages Arize’s digital accounts and works across clients from various industries, with extensive experience in contemporary content creation. Thanks to Jemima, Arize is recognised for its inventive media kits and strong social media presence.

Giselle Nguyen
Giselle Nguyen

Wrangler of words, crafter of copy. With over 10 years of experience in copywriting, creative writing and journalism, Giselle works on opinion writing, pitch writing, messaging, speechwriting and more. Her ability to translate complex material into succinct and interesting copy, and write across a range of styles and tones, is a valuable asset for clients.

Tahli Brittain

Tahli is a new media world insider, tracking trends and innovation across all channels. Tahli’s strategic media pitching and attention to detail drives extraordinary results for every campaign. Her specialities include integrated communications, event management and realising bold, creative influencer-led campaigns.

Genevieve Paxinos

Genevieve unearths media gold. With practical knowledge and experience in public relations and social media, she utilises her research and writing skills to deliver exceptional results for her clients.

Josie-Amber O’Neill

Josie is a unique asset to the fabric of Arize. She works with the leadership team on culture and operations, ensuring client-to-team processes run smoothly, and is a critical part of the tender process. Josie’s creativity, combined with her skills in research and data comprehension, make her an asset to the team.

Victoria Ross

Driver of change, dreamer of big ideas. With global experience in communications spanning Canada, the USA and Australia, Victoria leads communications strategy for Arize, from reputation management to memorable creative campaigns. In either scenario, she delivers on strategies that transform people and organisations.