What we do

Executive & CEO Profiling.
Media & Press Relations.
Strategy Development.
Reputation Management.

Work we've done

  • Building one of the most influential women in property.

    Client: The Urban Development Institute of Australia.

    The property sector is fast-moving, constantly changing and characterised by the success stories of strong individuals and leading companies. With this dynamic industry as a backdrop, we have helped build the profile of young female CEO, Danni Addison.

  • From e&s trading to e&s #trending.

    Client: e&s.

    Finding the editorial angle in trends and the company’s products, we helped position Joint Managing Director Rob Sinclair as an expert in kitchen, bathroom and laundry appliances and trends.

  • Taking property to the top of The Block.

    Client: WBP Group

    As architects of the company’s PR strategy, we have built the profile of the Executive Chairman, Greville Pabst and WBP Group. Our strategy was to align Greville’s profile with the group’s brands and services, and educate the public on the role WBP play in helping people make informed property decisions.

  • Lifting the ceiling for start-up success.

    Client: The Room Xchange

    In an era of disruption, the crowded market of start-ups demands a novel approach. So we deemed that this farsighted start-up offering users rent-free accommodation in exchange for chipping in around the home needed a PR strategy with equal vision.

  • Securing the future of critical brain research.

    Client: Robert Connors Dawes Foundation

    A charity with the aim to combat brain cancer – the number one cancer killer of children, asked us to lend our big hearts and brains.

    As our pro-bono client, our task was to generate media coverage for the Robert Connor Dawes foundation and this disease in order to support lifesaving work such as Aim Brain Project – an initiative to bring world-leading tumour research to young Australians.

  • Ensuring Australia is sold on Hodges Real Estate.

    Client: Hodges Real Estate

    With so many companies continuing to muscle in on the property sector, it pays to recognise that one of your strongest arms can be PR. As the preferred partner of national firm Hodges Real Estate, we secured Hodges the coveted role of agent for The Block contestants Carleen and Dan in 2016.

What our clients say

    Integrity, genuine care and deep consideration of our business objectives and commerciality is constantly top of mind for Arize. In the property industry, it is important to work with an agency that specialises in building profiles and engaging communities. The amount of coverage we receive and quality of writing that Arize produces is undoubtedly best in show.

    Read more

    Carmel Baker - CEO of Hodges Real Estate

    Arize brings strategic thinking, the right contacts and an extremely lovely and experienced team. They always work efficiently with me to deliver the best outcomes for each business we work with. They are fresh, targeted and quickly jump on every opportunity, aligned with message and brand objectives. With Arize you feel looked after and they naturally become an extension of the team - this is very important to being efficient and agile.

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    Aisha - Digital Agile

    If you want something done ask one of the Arize team members, in fact you probably won't even need to ask them because they will already be doing it for you. Arize are intuitive, know what is required to gain tier 1 coverage and are very connected. They have undoubtedly had a strong influence on our business success.

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    Danni Addison - Victorian CEO of the Urban Development Institute of Australia

    Educating the public on how to make good decisions and using my expertise is the best part of my job. And my publicist has stopped at nothing to help me realise my dream. Nothing is ever good enough, Arize are always striving for more.

    Read more

    Greville Pabst - CEO and Executive Chairman of WBP Group

    Honi crafted a plan to utilise my existing profile to build the company's profile. It was a great plan. The media we achieved in the last 12 months has been phenomenal and has put our company on a trajectory that has since led to a successful first capital raise. I believe the media achieved played a significant role in establishing the value within our company and the needs it will be fulfilling on a social and economic level in Australia and beyond.

    Read more

    Ludwina Dautovic - CEO and Founder, The Room Xchange.

Who we are

    Honi Rosenwax

    Publicist and Head of Communications.

    Honi boasts over 16 years’ experience in diverse industries including technology, property and finance, crisis management and CEO profiling. She cherishes the challenge of finding opportunities to add value, and growing her clients’ businesses with the same energy and enthusiasm that has helped her build Arize.

    Question time : 5 questions to tell all

    • Q1: Do you have a guiding philosophy? Please explain.

      Don’t judge a book by its cover. Read the first two chapters. Never judge anyone – you don’t know what battle they are fighting (or whether they just really need a big hug).

    • Q2: Do you have a pet name? We’re not talking about your dog or cat.


    • Q3: What is your favourite place in the world?

      Anywhere near the ocean, I love watching the waves (and sometimes my husband catching one or two) and the smell of the salty air.

    • Q4: What's your greatest life achievement? (Besides landing a job here).

      Having many strong relationships with childhood friends and calling my brothers my best mates.

    • Q5: You’re a PR MacGyver. Have any other skills?

      Mad parallel parking skillz, yo.

    Megan Keogh

    General Manager.

    Meg loves what she does. And it’s infectious. As a consummate marketing professional with experience across brand marketing and marketing strategy, Meg’s passion can be felt by everyone around her. She relishes helping businesses – including Arize – find efficiencies by defining their ‘who, what, why and how’.

    Question time : 5 questions to tell all

    • Q1: Do you have a guiding philosophy?

      “You can have it all, just not always at the same time” – Quentin Bryce. I always try to remember this when shopping.

    • Q2: Do you have a pet name? We’re not talking about your dog or cat.


    • Q3: What is your favourite place in the world?

      Anywhere in the world with endless white beaches, warm crystal clear water and Kids Club.

    • Q4: What’s your greatest life achievement? (Besides landing a job here).

      My three babies: Zoe, Isaac and Asher – little legends!

    • Q5: You’re a PR MacGyver. Have any other skills?

      Multi-tasking, I can do pretty much anything with two kids and another on my hip.


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