From 2018 to 2019, Arize raised managing director Nick Deeks’ executive following on LinkedIn by 29 per cent and developed LinkedIn content for a number of employees which led to greater confidence and stronger brand representation. In 2019, Arize publicised WT’s projects and deals across print and online news, with 29 pieces of coverage reaching over 19 million. Nick Deeks was also positioned as a thought leader, with commentary on population growth planning, infrastructure and the importance of diversity and innovation in the sector, positioning WT Partnership as the leader in their field.
Four’N Twenty leveraged its relationship with the Philadelphia 76ers by engaging Australian-born star Ben Simmons as brand ambassador in 2019. Arize was responsible for managing the publicity surrounding the partnership, including strict scheduling and the management of both exclusive and board media engagements. This announcement resulted in Arize securing interviews and coverage across tier-one media, as well as highlighting the ambassadors’ involvement in Heritage Night – the 76ers’ annual Australian event, held in Philadelphia.
For undergarment retailer Underworks’ they wanted to create a meaningful campaign focused on giving back, Arize developed I Give a Sock: an initiative to warm the feet of those who need it most. This social media campaign encouraged people to put on their socks and thongs, snap a photo and upload it to Instagram with the hashtag #igiveasock and tagging @underworksaustralia. For every post shared, Underworks donated a pair of socks to those sleeping rough.
Arize is managing crisis communications for many of our clients amid the rapidly changing environment caused by COVID-19. We are focused on guiding businesses through the challenges and opportunities facing their industry, and most importantly helping them effectively communicate with their stakeholders throughout this time of unrest. We need to rethink how to approach crisis and reputation management. We are undoubtedly living in an age of up-heaval and uncertainty. The old model is clearly outdated.