The Power of Graphic Design: Why It Matters for Your Brand
Graphic design is everywhere. It colours modern society in a way that makes it difficult to imagine a world without it; and for brands, a strong design may just stand between success and failure.
Enter James Cook (aka Cookie in the land of Arize), our Graphic Designer. From websites and animations to logos and social media content, Cookie crafts stunning visuals. And his broad work across the consumer, property, and corporate sectors has made him our resident master of visual design.
Why strong graphic design makes a difference
Good design is memorable, inspiring, and it sells your brand’s vision. A strong design makes an impactful first impression, draws the eye exactly where it needs to go, and is highly efficient at communicating a visual message to its intended audience.
On the other hand, bad design tends to be cluttered and difficult to navigate. This may cause frustration, and the key message may get lost or miscommunicated.
“The ultimate difference between good design and bad design is like an unorganised mess versus a well-oiled machine,” says Cookie.
“People notice bad design, so it looks like an oversight by the company. This makes you think about the other things they may have possibly missed.”
A poorly executed design may not only fail to meet customers’ expectations but also create a sense of doubt. This can lead to a loss of customer base and negative reviews, which may damage the brand’s reputation. Therefore, ensuring a robust brand image should be a key focus for any thriving business.
What makes a strong design
The creation of compelling design varies from one project to another. Essential components such as visual elements, impactful messaging, and the expertise of a skilled graphic designer who creatively integrates them all are pivotal to crafting a stunning design.
“The road to good design is different each time, but it ultimately comes down to composition, type selection, and good kerning (the spacing between individual letters or characters),” says Cookie.
“Sometimes, you’re given certain elements that you must match with. Sometimes nice type pushes you into a certain direction, while other times it could be a colour or photo that does it.”
Visual elements differ depending on the project – it’s about making them fit together like a puzzle. This is precisely where a skilled graphic designer like Cookie steps in, expertly crafting a stunning design tailored to the client’s needs.
Require design help with your business? Whether it be a social media graphic or a complete rebrand, reach out today and witness Cookie’s expertise in bringing your vision to life.
