Brand Book

A strong brand knows how they sound, look, feel and most importantly what they stand for. When pitching to media or creating content for our clients, the best results are always achieved when a brand has a strong identity. Often our clients know who they are but need help articulating it, which is where we come in. At Arize, we are experienced at helping companies find their identity and discover their tone of voice to ensure a consistent, powerful message is always delivered externally.

Service Overview

Arize creates bespoke brand books, tailored to the unique needs of your brand or business that house important information pertaining to who you are and what you stand for. This document acts as the go-to reference point for your internal team when creating assets or copy on behalf of the company and gives you something to share with external partners that clearly says who you are. It safeguards your messaging and ensures consistency across all touchpoints. It is also important to note that these documents can continuously evolve and change over time as your brand identity should never remain stagnant.

Through working closely with your team and auditing all existing data, statistics, and assets, Arize is able to build a brand document that can be used as the foundation for all external and internal messaging. This document includes but is not excluded to the following:

- Brand values and beliefs
- Brand language
- Brand story
- Brand colours, fonts, and logo lockups
- Brand positioning
- Audience profiling
- Social media language, grid aesthetic and audience
- Information on product or service

To find out more, contact honi@arize.com.au or ask us today for a case study.