Media Training

Crisis and reputation management starts with prevention. A robust and strategic reputation management plan can be used to combat, minimise, or mitigate negative media inquiries and damage to your brand image, should unforeseen issues arise.

Arize offers a range of Reputation Management services to ensure your business is prepared to address and mitigate the risk of major reputation damage.

Media Training

Services include:

  • Deep Dive session to identify areas of risk.

  • Development of a proactive framework that will allow your business to manage reputational risk and crisis communications. The framework includes steps, tools, messaging, response register, scenarios, ratings, and processes on how to manage external communications and stakeholders.

  • Creation of a messaging tree for each stakeholder segment to broadcast if a crisis arises, including staff, suppliers, customers, the public, and the media.

  • Development of a comprehensive communications strategy based on transparency, timeliness, and availability.

  • Internal communications protocol or guidebook: mapped out scenarios and processes on how to manage internal communications with specific examples.

  • Ongoing keyword media monitoring and reporting.

  • A detailed fire drill will equip spokespeople with practical advice and the tools to communicate clearly in each potential scenario.

  • Includes rehearsing how to communicate under pressure in a simulated environment. This session is designed to intensify experiential learning through structured sessions dealing with: clarity of messaging, effective delivery techniques, understanding and managing the media, issue identification and handling, and developing a more confident presentation style. Spokespeople learn how to deal with media in negative situations effectively.

Scenario testing (fire drill)

At the end of this process, your company will have a proactive reputation management strategy that ensures ultimate communications preparedness, business confidence and protection. Spokespeople will be trained, calm, confident, and ready to respond quickly to media enquiries.

To find out more, contact honi@arize.com.au or ask us today for a case study.